LinkedIn | voice project

design brief
Define the product voice of LinkedIn.

my role
Conducted stakeholder interviews across the company, prototyped several voice directions for qualitative research, and defined the final voice direction. Created the LinkedIn Voice Guide and rewrote top pages in the new voice.

Facebook | user education

design brief
Work with a small team to define and build user education on Facebook.

my role
Moved an existing team forward by creating an approach to user education. Created the design brief, led qualitative research, facilitated cross-functional brainstorms, and identified opportunities to pursue in the product roadmap.

Firstgiving | content workshops

design brief
Create a voice & content style guide, and conduct content workshops for the marketing, sales and product teams.

my role
Worked in collaboration with a business strategy effort to define the voice of FirstGiving and bring it to life internally with a style guide and content workshops.

eBay | holistic design system

design brief
Simplify and reduce clutter with an holistic approach to site design and content.

my role
Founding member of the holistic design team, which was tasked with setting the strategy, direction, and execution of a new design system and pattern engine. Delivered eBay’s first ever Product Voice Guide.

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eBay | strategic design research

design brief
Explore high level strategic directions for redesigning eBay.

my role
Project lead. Organized cross-functional teams to explore, collage and create moodboards to illustrate different mental models for the site. Brought in an external research company to conduct research using moodboards and 1:1 interviews.

eBay | the “Idea Book”

design brief
Inspire discussion, generate ideas, and evolve thinking around eBay’s brand and user experience.

my role
Part of two person team that led the overall design and content direction, working with an external designer and writer from concept through production.

eBay | content strategy practice

design brief
Transition the Content Management group into a Content Strategy practice that delivers usable, emotionally-resonate interface content in the eBay voice.

my role
Practice manager responsible for defining the role of content strategy, providing thought-leadership, training and support to the team.

eBay Motors | site redesign

design brief
Redesign and rebrand eBay Motors to improve conversion rate of mass market customers while doing no harm to the core customer base of enthusiasts.

my role
Principal Content Strategist. Led brand workshops and exercises, helped create personas, conducted usability testing and developed content strategy plan.

Yahoo! | travel guides redesign

design brief
Improve the user experience (and pageviews) of the Yahoo! Travel Guides.

my role
Lead producer. Brought in new content partners and worked with the business, design and engineering teams to launch a new travel guides section of the site that was more comprehensive, timely and better integrated with the rest of the site.

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Scient | site launch

design brief
Conceptualize, design and build a Web-based product for managing real-time energy usage on behalf of client in the energy market.

my role
Content Strategist responsible for developing the editorial organization and content strategy.

scient | content strategy group

design brief
Support a culture of knowledge sharing and professional growth.

my role
Director, Customer Experience. Led a group of over 50 colleagues globally to support knowledge sharing, business development and best practices.

CMP Media | web services team

design brief
Create an online presence for a large portfolio of print magazines.

my role
Managing Producer. Managed design and production team responsible for creating first generation Web sites. Acted as liaison between business development and engineering.

Travelocity | new product launch

design brief
Develop the first travel site for booking and researching travel online.

my role
Producer and manager of design and production team responsible for the content and community sections of Travelocity and co-branded partner sites.

Microsoft | Encarta launch

design brief
Create an interactive encyclopedia on CD.

my role
History & Social Sciences Editor. Contracted experts for writing new articles, updated existing articles and created interactive features such as animated maps and slideshows.

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